Practice software for dental clinics

Your clinic's website
and booking system.

BrightSmile gives your practice a branded website, 24/7 online booking and a dashboard that runs your day — patient records, treatment plans, your whole team. Set it up yourself in minutes.

per year
14 daysfree, no card
Nosetup fees

75-second product tour · no sound

Built for the practice

Everything your clinic needs,
in one system

One login runs the website, the diary and the patient records. No second system to learn, nothing to install.

Your own website

A branded site on its own link — your name, logo, services, team, opening hours and reviews. Live the moment you sign up.

Online booking, 24/7

Patients book themselves in under a minute. Only genuinely free slots inside your opening hours are offered, so there are no double-bookings and no phone tag.

The day on one screen

Visits today, what is done, who is next and every emergency flagged red — with the tooth, the complaint and the photo attached before the patient sits down.

Patient records & mouth map

Every patient's full history on a colour-coded chart of their mouth: what was treated, what is booked, what is planned.

Treatment plans with pricing

Build multi-session plans with prices and watch progress tick over as each session completes.

Your team, your rules

Add dentists and staff with their own logins. Each clinic only ever sees its own patients.

AI receptionist (paid add-on)

A real phone number that answers, books and reschedules for you when nobody can reach the phone. Priced separately — see below.

Reminders that cut no-shows

Confirmation, a reminder the day before and a nudge when the next check-up is due — automatically.

Three steps

From your details
to a live clinic website

1

Enter your clinic's details

Name, email, phone, address. That is the whole form — and it is the only setup step that needs us at all.

2

Your website is generated instantly

A branded site on its own link, with your services, team and opening hours already filled in and booking switched on. Your dashboard login is created and emailed to you at the same time.

3

Make it yours, then take bookings

Set your opening hours, edit your services and prices, upload your photo, add your team — all from the dashboard. Patients start booking the same day.

Why patients book more

The booking experience
your patients get

The easier it is to book, the fewer calls you take and the fewer slots you lose.

Point at the tooth

Patients tap the exact tooth that hurts on a real anatomical chart instead of describing it down the phone.

Photo triage

They attach a photo and a note, so you know what is coming before they arrive.

Only real free slots

Availability comes from your actual diary and opening hours, so a booked time never shows.

Emergencies flagged

An urgent case unlocks same-day slots and arrives in your dashboard in red.

Patient side

Book in under a minute, on any phone

No app to download and no account admin for you. They book, they get reminded, they turn up.

  • Reminders that cut no-showsConfirmation, a day-before reminder, and a nudge when the next check-up is due.
  • Reschedule without calling youPatients move or cancel in a couple of taps — your diary updates itself.
  • Their whole history, visibleA colour-coded map of their mouth, past treatments and any ongoing plan.
See the full patient experience

Test the whole thing before you pay

A complete demo clinic is waiting. Book a test appointment on its website, then sign in to the dashboard with the credentials and watch it arrive — the real product, not a video. No signup, no card, nothing to install.

Open the demo Set up my clinic
Test credentialsdemo.dentist@brightsmile.testDemoDentist2026Demo clinic sitedentist.helloworldtech.com/dentist
Pricing

One plan. Everything included.

No per-booking fees, no per-patient fees and no setup charge. Every clinic starts with a 14-day free trial — no card required — and you only pay once you decide to keep it.

Optional extra

AI receptionist

On top of the plan. A real phone number that answers, books and reschedules for you.

Add-onExact amount shown at checkout
  • Your own local phone number
  • Answers when nobody can reach the phone
  • Books straight into your diary
  • Choose the number's country and the voice it speaks with
  • Knows your hours, services and dentists
  • Billed separately, and only while you use it
  • Add or remove it whenever you like
Add it from your dashboard later

Prices shown in the currency above and billed yearly, renewing automatically until you cancel — we email you before every renewal. The AI receptionist is charged separately and only if you add it. 14-day refund on your first payment — see the refund policy. Payments are taken by Stripe; sold by Hello World Technologies LLC.

Questions

Before you decide

How long does setup take?

Minutes. You enter your clinic name, email, phone and address, and your website is live on its own link straight away. Everything else — services, opening hours, photos, team — you edit yourself from the dashboard whenever you like.

Do my patients need an app?

No. They book from your website in any browser. Nothing to download, nothing to install for you either.

Can I try it before paying?

Twice over. The demo is a fully working clinic with test credentials, so you can book an appointment and watch it land in the dashboard without signing up at all. Then your own clinic gets a 14-day free trial — the real site, on your own link, with your patients.

What happens when the trial ends?

Nothing is charged — we never take a card to start a trial, so there is no automatic conversion and no surprise invoice. Subscribe from Dashboard → Billing before the trial ends and your site keeps running without interruption. If it lapses, the site is paused rather than deleted: subscribe later and it comes back with your patients, bookings and records intact.

What exactly do I pay for?

One yearly subscription covers the website, online booking, the dashboard, patient records, treatment plans and every staff login — there are no per-booking, per-patient or setup fees. The AI receptionist is the only extra, and it is optional.

What happens to my data?

Each clinic's records are kept completely separate — a dentist only ever sees their own clinic's patients, and patients only ever see their own records.

Can I cancel?

Any time, from Dashboard → Billing. No fee and no notice period, and there is a 14-day refund on your first payment.

Put your clinic online today

Four details and your website is live. Free for 14 days, and we never ask for a card to start.

Get your clinic online Try the demo first